The Old Has Gone, The New Has Come!

By Kavitha Emmanuel | Founder and Director of WOW

It’s amazing to see how the Dark is Beautiful Campaign has gone viral. The WOW team was taken by storm. We are grateful to all our supporters for standing up with us to address this age-old belief that ‘fair alone is beautiful’.

Yes, it was our initiative BUT it has now become YOUR campaign.

A New Operating System

By Arpit Jacob | A Dark is Beautiful campaigner

Arpit Jacob says we need to rethink the way we talk with kids about skin colour— at school, at home and in the media.

Photo Credit: Zippora Madhukar Photography

I’m Arpit:

user experience designer
trekker/traveller
gadget geek
30 years old
and happily married.

During my school days in North India, a few of my classmates gave me other labels: kalia (black) and hapshi (negro).

Surviving Discrimination: The Mary Smrutha Paul Photo Story

By Mary Smrutha Paul | An UNfair & Beautiful contributor

I've endured a lot when I was younger and in school. While studying in an International school, I was made fun by my classmates. I'm skinny and dark, and adopted. I used to be laughed at all the time. The boys used to say that I looked like a Somalian refugee. I understand they were pre-teens and were just bullying girls, but that affected me a lot.

Surviving Discrimination: The Sreeja Raveendran Story

By Sreeja Raveendran | An UNfair & Beautiful contributor

Yes, I have been called mean names in school on account of being dark.
Yes, I have been rejected in the matrimonial space by parents of several non-eligible bachelors.
Yes, I have not been chosen to occupy the front line of dancers for a show.
Yes, I have been reminded of my colour several times at my workplace.
Yes, I have been asked at beauty product stores if I needed a fairness cream.
Yes, I was asked to cut a cake during my farewell at work which said, ‘Goodbye Blacky.'
Yes, I have created content for a fairness cream.