The Old Has Gone, The New Has Come!

By Kavitha Emmanuel | Founder and Director of WOW

It’s amazing to see how the Dark is Beautiful Campaign has gone viral. The WOW team was taken by storm. We are grateful to all our supporters for standing up with us to address this age-old belief that ‘fair alone is beautiful’.

Yes, it was our initiative BUT it has now become YOUR campaign.

We also thank those who have expressed opposing views and have criticized our methodology. You challenged us to think deeper. But the fact is that we are pioneers in this effort and have no precursors we can learn from. We learn from our own mistakes and are willing to take risks.

Our focus for the campaign remains the same: to address the toxic belief that a person’s worth is measured by the colour of their skin. We do not plan to delve into the reasons why this belief exists. We want to look beyond that and seek solutions to change prevalent attitudes against dark skin.

We are concerned about factors that endorse and propagate skin colour bias presently in our environment. However, our goal is not to point fingers but to rather instigate and inspire change. It’s time for a new wave of thinking towards skin colour. It’s time to redefine beauty. Not based on skin colour, but on a person’s innate worth.

We would like everyone to see the image of the Creator in all people irrespective of their gender, skin colour, caste or social standing. It’s time to change what we see on our TV screens. It’s time we change what we teach our children about their skin colour. It’s time to challenge what we traditionally see on our matrimonial columns.

As Miss America, Nina Davuluri said: let’s rise above colours! The time has come for a paradigm shift in our globalized world to embrace cultural, racial and skin colour diversity.

I have watched a commercial for a fairness product on TV that says: Dark is out, fair is in! 

But the Dark is Beautiful campaigners would like to say: “The old attitude towards skin colour is OUT; celebrating beauty beyond colour is in.” Colour correction not required anymore!

Click here to see petition 

ABOUT THE AUTHOR

Kavitha Emmanuel is passionate about campaigning for issues concerning women, children and the underprivileged. She is the proud mother of WOW's youngest champion, Ritika Emmanuel. 

Kavitha finds great fulfilment in helping women realize their dreams and live up to their full potential. She founded Women of Worth (WOW) with a vision to empower, train and motivate women to 'Be the Best They can Be'. She is always looking for opportunities to create avenues for change that will make the world a better place for women.