February, 2014
FOR IMMEDIATE RELEASE:
HUE: A MATTER OF
COLOUR screening at the International Film Festival, Mumbai
The Dark is Beautiful Campaign is featured in this documentary with a story that reveals the toxic effects of skin colour bias in the country
Chennai, 1st
February 2014: Sepia Films, Canada and Women of Worth, the Chennai based NGO is
proud to announce the screening of documentary film HUE: A MATTER OF COLOUR at
the Mumbai International Film Festival on 4th February 2014, at 11am
at the TATA Theatre. The film is directed
by the acclaimed Vic Sarin, an Indian born Canadian-American film
director, producer and cinematographer who has to his credit films like Partition, Margaret’s Museum, Left Behind
and Dancing
in the Dark.
HUE had its world premiere at the Vancouver International Film Festival
in front of a sold out crowd.
Hue, which was filmed by Vic Sarin in over 10 countries,
including many regions in India, is a personal heart-felt investigation into the
history and often-tragic effects of colourism – the phenomenon whereby people
within the same ethnic group discriminate against each other based on
differences in skin tone. Sarin travels across the globe to discuss this
complex cross-cultural social issue with individuals whose lives it affects.
What Sarin discovered was more than just eye opening, “Having the
spectrum of different shades of skin is what gives us the richness in human
beauty. Each and every shade is worth worshiping.”
Sarin is excited about having the film’s international premiere
in Mumbai, for several reasons, “Well the story is relevant to my birthplace,
it is a personal story and I feel that the it is only right that the film steps
out internationally on this stage, as I am sure this story will be especially
interesting to an Indian audience."
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Women of Worth’s founder Kavitha Emmanuel who launched the
Dark is Beautiful campaign in 2009, said,
“ In 2012 we received
an invitation from Sepia Films in Canada to participate in
this documentary that features the issue of colourism across different
cultures around the globe. We were happy to have been featured in this documentary
directed by Mr Vic Sarin that brings to light an issue that has been swept
under the carpet for several decades. ”
With this documentary the DISB campaign gives another opportunity for
India to seriously consider the implications of the belief that a person’s
worth is measured by the fairness of their skin.
The Dark is Beautiful campaign went viral on
social media since 2013 with celebrities like Nandita Das, AnuHasan, TannishthaChatterjee,
ShekharKapur, Wilbur Sargunaraj, RupinderNagra, Vishaka Singh, Khushboo and
others backing the campaign.
‘The
story of Sapna Abraham featured in the film is representative of India’s obsession
with fair skin’ added Ms. Emmanuel. “Her story is what convinced me to
initiate the campaign in 2009. We are talking about real life experiences of
people as we address this issue.”
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About Vic Sarin and Sepia
Films
Vic
Sarin is one of Canada's most celebrated Directors of Photography, receiving
numerous accolades including Genie, Gemini and Emmy nominations and awards
among others. He is the recipient of the prestigious Kodak Lifetime Achievement
Award for having created some of Canadian cinema's most moving and memorable
images.
Sepia Films is a feature film
production company specializing in international co- production, with a mandate
to make quality, commercially viable feature films for the global marketplace.
Based in Vancouver, Canada, Sepia focuses on telling great stories in unique
ways and in a variety of genres to make movies that resonate with audiences
both domestically and abroad.
About WOW: Women
of Worth (WOW) is a network empowering women to be agents of change. Based in
Chennai, WOW trains students in soft skills such as media literacy, gender issues
and personality development. WOW initiated the “Dark is Beautiful” campaign in
2009.
Media Contact:
Media Contact:
Anita Samuel: +91-9003222851,
Email:
darkisbeautiful@womenofworth.in
Facebook: https://www.facebook.com/darkisbeautiful
Petition: http://www.change.org/darkisbeautiful
Facebook: https://www.facebook.com/darkisbeautiful
Petition: http://www.change.org/darkisbeautiful
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