In 30 Seconds You Can Say NO to UNfair Advertising

By The Dark is Beautiful Team. 

“Fair and Handsome” and Shah Rukh Khan: We don't want ZYADA; we've had ENOUGH of fairness products and “unfair” advertising.  #disbcampaign #darkisbeautiful

In the new “Fair and Handsome” ad, Shah Rukh Khan tosses a tube of fairness cream to a young fan. In the next scene, the boy’s skin grows whiter, his smile brightens and his hopes rise. The message: Fair skin is a prerequisite for success.

Such irresponsible advertising propagates discrimination among men, women - and even children.

Why this colourism? India is a nation made up of people with different shades and colours of skin - from yellow to light brown and darker shades of brown. Why not celebrate every shade?

Actress Nandita Das has observed, “Now the insecurities of men are also surfacing with equal number of fairness products for them. Such pressure and so little public debate around it!”

Now is the time to let “Fair and Handsome” and brand ambassador Shah Rukh Khan know that our country is ready to shed age-old biases and let every person feel comfortable in their own skin.

Join us in calling Emami, the cosmetics company behind “Fair and Handsome,” and its brand ambassador, Shah Rukh Khan, to suspend this discriminatory ad campaign.

Join us in challenging Emami to lead the change by introducing products that complement all complexions and that focus on healthy skin and protection against skin cancer.

This petition is the latest initiative of the Dark is Beautiful campaign. Since 2009, the campaign has been challenging women and girls to see “Beauty Beyond Colour.” Now, with this change.org petition, we are speaking up for men and boys, who are also targets of “unfair” advertising.

Together, let us raise our voices to reflect a nation that celebrates every shade of beautiful and handsome!

It only takes 30 seconds to sign the petition to make Emami and SRK lead the change in ridding the country of it's skin colour bias. Click on the link to sign: www.change.org/darkisbeautiful




If you don't agree with the petition or the Dark is Beautiful campaign, we want to hear from you. This is the platform to address your opinions and concerns. Healthy debates are those that enrich our minds and tears down walls. Feel free to leave us a note and check back to make sure we respond.

- The Dark is Beautiful Team