Amazing This Way

A mother and her daughter talk about colour and confidence

by Pranuthi Bunyan | With a poem by Sanchitha Rahael Sathyadass

As a mother, I have heard people come up to us and make statements such as, "Your younger son has a better colour than the others!" And this would at most times be in front of the kids. It's ridiculous!

Our three kids, Sanchitha (12 years), Tharan (9) and Vivaan (3) are three different shades. We consciously reinforce to them that each shade is precious--one chocolate, one coffee and one caramel! 

Also, we emphasize that God has created each one fearfully and wonderfully and makes no mistakes!

Sanchu, as we call her, is a born artist. She loves to dance and sing and is a part of a children's choir called "Shine," and has formed little singing quartet called the "Four-tunes"! When she was in public school, she was sometimes ridiculed by her classmates for her colour. It would make her upset at first.

One time my eldest son was made fun of at school; one boy called him “black Tharan” in front of me. I immediately asked the child if Tharan's hair and face were the same colour. When he sheepishly said no,  I told him to learn his colours better!

While there are people who are around who make senseless statements, there have also been others who have been an encouragement. There was an opportunity last Christmas when the two eldest kids were featured in a music video. Opportunities such as these and focus on their inner strengths and gifts, have been the main factors in developing a confidence that we have seen, especially in Sanchu over the last few years. We hope that the two boys will also develop their strengths and live as confident people.

When asked to write for Dark is Beautiful, Sanchu was apprehensive initially. But when we told her that this was helping to campaign for a cause that it would help bring awareness to several others and help create a world that is free of discrimination on the basis of colour, especially for the next generations, she cheerfully agreed! In a matter of minutes, she said a little prayer and had the poem thought out, typed out and formatted!

Amazing this way
by Sanchitha Rahael Sathyadass, age 12

Black or white,

Red or blue,

We are the same,

And that is true.

Lotions, perfumes,

Face washes and soaps,

Make you think that

You should glow.

Washing your face 

And applying cream

Is unnecessary.

You look amazing

Just this way,

Cause dark is beautiful,

And that’s what we say.

The Colour of Christmas

by Aaron Sathyanesan | neuroscientist and Dark is Beautiful supporter

What skin colour did Jesus have?

This question, I believe, is at the storm-eye of a scandal for the ages.

Recently, this scandal made the rounds in media outlets, social networks and the uttermost parts of the blogosphere. It started out as a reaction to an article in Slate magazine about a case for why Santa Claus or Father Christmas should be an inclusive figure rather than a jolly-old white dude. Here’s how a talk show host reacted to the article during an on-air discussion:

Jesus was a white man, too. It's like we have, he's a historical figure that's a verifiable fact, as is Santa, I just want kids to know that. How do you revise it in the middle of the legacy in the story and change Santa from white to black?

Foot. In. Mouth.

Apart from the fact that this talk show host wanted so dearly for children to “believe” in Santa, there’s a white elephant in the room (pun intended), trumpeting its heart out for attention.

Surviving Discrimination - The AJ Franklin Story

“Though She Is Dark, She Is a Nice Girl”
By AJ Franklin | A Dark is Beautiful campaigner

Growing up, I was teased by classmates for being a crow, urged by relatives to apply fairness creams and finally, when it came to marriage, I was told in advance that people would expect lots of dowry from my family because I'm dark. 

According to most of my relatives, we had to enlist me in a matrimonial services provider, so we went to a suitable one and I filled in a host of forms. On each form, after the basics, there was a slot for skin colour. I went ahead and ticked the box that said “dark complexioned.” 

The person in charge read the form and made a funny face at me, as though I had made a stupid mistake. She pointed at the skin colour box and said, “Please change that to ‘wheat complexioned.’” 

I asked why, and she rolled her eyes at me and said in Tamil that it was standard procedure for any girl of my “karuppu” skin to tick “wheat complexioned” to boost my chances of “catching” a groom.

Dear Malaysia, Will You Dare to Be Colour Blind?

By Sai Tharshini Varathan | A Dark is Beautiful Campaigner

I come from the wonderful and multicultural land of Malaysia. Malaysia is filled with diverse people that are generally friendly. But often, I get to hear a lot of painfully discriminatory comments because of my skin colour, I used to feel hurt and wondered what was so wrong in being dark? 

I was once told to go to the temple and pray for a new face; to ask the Goddess for a better and fairer complexion. Of everything I have been told about my skin colour, this was the comment that really hurt.

Who Is The Real Enemy?

By Kavitha Emmanuel | Founder & Director of Women of Worth

Photo Credit: Zippora Madhukar Photography

Have you ever wondered where skin colour bias originated from? I have. And frankly speaking, there is no simple answer. Skin colour bias is so much a part of our culture that if we tracked it down to see the real enemies it would possibly point to all of us, our families, our extended families, our society, our ancestors etc. 

We are all guilty of either propagating or tolerating this age-old bias. Most people are unaware that such a bias can actually affect people in a deep way.

Photo Credit: Zippora Madhukar Photography

A campaign like, ’Dark is Beautiful’ (by Women of Worth) has as its core mission the task of exposing the issue, educating people on its effects on society and encouraging those who have experienced trauma because of skin colour bias to regain their confidence and self-worth.

Since our petition on Change.org to ‘take down’ Emami’s discriminatory “Fair and Handsome” ad, many have asked us the question: Why not other brands? Why only Emami? Why only Shah Rukh Khan?” Are they the only ones who are guilty of ‘unfair advertising’ or responsible for skin colour discrimination? 

Not at all! If we had chosen some other brand’s ad, we still would have faced this question. Change has to begin somewhere. 

The word ‘petition’ actually means ‘request’ or ‘appeal’. By posting a petition we are actually requesting Emami and Shah Rukh Khan to ‘lead the change’. 

A New Operating System

By Arpit Jacob | A Dark is Beautiful campaigner

Arpit Jacob says we need to rethink the way we talk with kids about skin colour— at school, at home and in the media.

Photo Credit: Zippora Madhukar Photography

I’m Arpit:

user experience designer
trekker/traveller
gadget geek
30 years old
and happily married.

During my school days in North India, a few of my classmates gave me other labels: kalia (black) and hapshi (negro).

Fair & Handsome, Meet Dark & Confident

A chat with David Livingstone

Sales pitches for fairness products suggest that a man needs to lighten up to get the job, to get the girl, to get more out of life. Twenty-nine year-old David Livingstone says that’s “hideous,” and in this interview with Dark is Beautiful, he offers his own take on what it means to be fair.

Surviving Discrimination: The Mary Smrutha Paul Photo Story

By Mary Smrutha Paul | An UNfair & Beautiful contributor

I've endured a lot when I was younger and in school. While studying in an International school, I was made fun by my classmates. I'm skinny and dark, and adopted. I used to be laughed at all the time. The boys used to say that I looked like a Somalian refugee. I understand they were pre-teens and were just bullying girls, but that affected me a lot.

Surviving Discrimination: The Chandra Vadhana Story

By Chandra Vadhana | An UNfair & Beautiful contributor

Right from childhood I developed a BIG inferiority complex because I was dark. 

I had the privilege of being schooled at one of the best convent schools in my locality, despite being born in a middle class family. In fact, I was one of the darkest in my class and hence the most "un-preferred" for any on-stage events. And that made me shy away from getting on the stage, even when I was sure of my capabilities. 

I used to cry and shout at my mother for giving birth to me dark. She was actually fairer and I used to be jealous of her beauty. But she was a woman of substance. She always motivated me and instilled great strength in me. Her belief in me made me realize that i can achieve anything in life and that my abilities are never connected with my skin colour.