The Old Has Gone, The New Has Come!

By Kavitha Emmanuel | Founder and Director of WOW

It’s amazing to see how the Dark is Beautiful Campaign has gone viral. The WOW team was taken by storm. We are grateful to all our supporters for standing up with us to address this age-old belief that ‘fair alone is beautiful’.

Yes, it was our initiative BUT it has now become YOUR campaign.

Colour Me Bright Red, Emerald Green, Orange, and Pink

By Sudha Menon | A Dark is Beautiful Campaigner

If you have grown up in a dark brown skin, like I have, you have possible heard this sentence many times in your life: " She is dark but smart", " She is not dark, just dusky. And, very intelligent". "She is nice. A little dark, but nice..."

I grew up in an age when being dark was a horrible fate. Being dark meant either being noticed because of your dark colour or worse still, ignored or neglected to such a point that you begin to feel you don't exist. That people can't see you.

 Growing up, I remember the best years of my childhood were spent in clothes that were shades of either grey or brown so that I felt I was a mouse that disappeared into the background. Dark people could not carry reds, blues and greens was the thought back then but every time loving family members brought me yet another grey or brown dress for my birthday, my heart broke a little more.

If you look at photographs from my childhood you can spot me immediately. I am the girl in the corner of the frame, angry eyes staring down the photographer, almost willing him to make me look lovely, despite the drabness of my clothes.  In many ways , I think the colourlessness of my clothes made affected my personality for a long time. I was a shy kid with few friends and I became a rebel to boot, possibly to get some attention for myself. 

Surviving Discrimination: The Mary Smrutha Paul Photo Story

By Mary Smrutha Paul | An UNfair & Beautiful contributor

I've endured a lot when I was younger and in school. While studying in an International school, I was made fun by my classmates. I'm skinny and dark, and adopted. I used to be laughed at all the time. The boys used to say that I looked like a Somalian refugee. I understand they were pre-teens and were just bullying girls, but that affected me a lot.

Be Yourself: Be Dark, Be Beautiful

By Lydia Durairaj

Have you witnessed any of these statements or realities around you:
• Buying Double-whitening-action cream to get fair in three days?
• Not casting fair-skinned actors to play the role of a housemaid, the evil nemesis, or the outcast?
• Families looking out for a ‘fair bride’?
• Making pregnant mothers bathe in milk and saffron and eating lots of nuts so that the child is born with fair skin; and if that doesn’t work, then buying the double-whitening-action cream?

These ideologies have not changed since the days of our grandmothers. For generations now we have been saturating in the belief that dark skin is undesirable – to the point where we, consciously, start to discriminate and create divides between the fair and dark skinned people.

Even in the 21st century, when issues like poverty, hunger, and war are ravaging our lands, we have contributed to the booming half-billion-dollar skin whitening industry.

Advertisers play on our insecurities and market products that endorse discriminatory philosophies

On Raising Children

By Kavitha Emmanuel | Director, WOW

The issue of skin colour goes deeper than we would like to admit. It is actually more than just ‘skin’ deep; it is in our hearts. How does this bias against people of a darker skin colour, really affect the way we live and relate to others? 

I have a daughter who is 5 years old. I would like to describe her skin colour as 'golden brown'. She is my honey bunch. My hope and dream for her is that she will grow up believing that she is beautiful just the way she is. In South India, she probably does not fall in the category of being dark-skinned, but neither is she really fair. 

I am, at the moment, considering adopting a child. I have asked myself this question, “What is my preference, in terms of skin colour, for the child I would like to adopt?"  My first thoughts were that he or she should be of a similar skin tone to that of our daughter. I couldn't bear the thought of one of them being darker than the other and have people make comparisons or comments that would be hurtful to them. I would not want them, in turn, to compare themselves to each other and, perhaps, echo the unfortunate but common opinion that the lighter one is better. I do empathize with parents who are faced with this situation. As parents we want the best for our children. 

We live in a world where we suffer discrimination in various aspects of life - rich against the poor, upper caste against the lower caste, men against women. We discriminate on the basis of religion, profession, designation, status and SKIN COLOUR! Let's wake up to a new world where we spread love and acceptance rather than prejudice or bias.

If I adopt a child and he or she is dark-skinned, I will do all I can to let my children know how beautiful they are. I will teach both my children to rise above the limitations that the world might try to place on them because of skin colour. We need to teach our children to soar!