In the media

The 'Dark is Beautiful' Campaign gained huge momentum in the media this year. Here are the links to various articles and video clips.

• Article in the Mumbai Boss - "Down with skin whitening creams"
• Article on "The Atlantic"
• The Guardian: India's unfair obsession with lighter skin by Monisha Rajesh
• Economic Time: Fairness creams' segment slows down: Has the nation overcome its dark skin complex? - Rajiv Singh
• Pinkvilla: SRK in trouble for endorsing a fairness cream; 'Dark is Beautiful' gains momentum
• The Hindu: Dark Is Beautiful - Lakshmi Krupa
• The Guardian: Will we ever move beyond the notion that lighter skin is better? - Teresa Wiltz
• Financial Times: The darker side of Indian beauty - Amy Kazmin
• The Atlantic: Can Advertising change India's obsession with fair skin? - Elizabeth Segran 
• The Washington Post: Miss America fights post-pageant racism with a beauty queen's poise - Maura Judkis
• Daily Times: Skin colour bias, implicit racism?
• Miss America gets backlash in India for her dark skin
• Hindustan Times: India's skin-deep beauty obsession
• Deccan Chronicle: Let's be fair about being dark